All the marketing hype in the world won’t make a poorly designed bike handle well. Also, all the 3-D modeling software and metalworking technology in the world won’t amount to much unless the people directing it are serious about building truly great bicycles. At Santa Cruz Bicycles they believe that to build a good bike, you have to first really love riding bikes. Their engineers are riders, their bike painter is as well and their sales office is filled with bikes (Santa Cruz of course) which they ride to work. They love riding and designing bikes, which is about all they really do. Santa Cruz bikes are excellent examples of well made, highly tested and equipped riding machines. More On Santa Cruz Cycles Here
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